Tuesday, August 25, 2020

Social Constructions Of Tuberculosis Sociology Essay

Social Constructions Of Tuberculosis Sociology Essay Indeed, even in the twenty-first century tuberculosis is a significant general wellbeing worry, with an expected 8.9 million new cases and 1.7 million passings in 2004 Dye, 2006. TB is an irresistible illness brought about by a bacterium called Mycobacterium tuberculosis and it essential influences the lungs anyway it can likewise influence organs in the circulatory framework, sensory system and lymphatic framework just as others. Generally in most of cases an individual agreements the TB bacterium which at that point increases in the lungs regularly causing pneumonia alongside chest torment, hacking up blood and a drawn out hack. As the bacterium spreads to different pieces of the body, it is regularly hindered by the bodys invulnerable framework. The safe framework structures scar tissue or fibrosis around the TB microbes and this helps battle the contamination and keeps the ailment from spreading all through the body and to others. On the off chance that the bodys insusceptible fr amework can't battle TB or if the microscopic organisms gets through the scar tissue, the sickness comes back to a functioning state with pneumonia and harm to kidneys, bones, and the meninges that line the spinal string and mind (Crosta, 2012). In this way, TB is commonly delegated either inert or dynamic; dormant TB is the state when microscopic organisms are available in the body anyway presents no frameworks in this manner is latent and not infectious. While, dynamic TB is infectious and can comprises of various previously mentioned manifestations. This article will endeavor to represent the manners by which social developments of TB reflect more extensive socio-social qualities inside contemporary worldwide society. In the initial segment I will inspect the authentic setting of TB and its connection with destitution which proceeds in present time. Furthermore, I will investigate the stigmatism and disengagement with TB lastly I will relate the social development of TB with craf ted by Emile Durkheim. It is essential to perceive the land inconsistencies in the commonness of TB. For instance, nations, for example, Australia have a moderately low frequency of the ailment with new cases principally being distinguished in vagrant populaces 10 years after their settlement. In some European countries with significant open human services offices, TB keeps on being an issue especially inside enormous flourishing urban communities, for example, London. This unbalanced increment in illness occurrence contrasted and other local gatherings and national rates can be found in the individuals who are socially distraught including destitute, medication and liquor dependent, individuals with HIV, detainee populaces just as displaced people and migrants㠢â‚ ¬Ã¢ ¦ (Smith, 2009: 1). This exhibits the negative implications society indicates to TB contaminated people just as proposing that so as to more readily comprehend the social development of TB, the historical backdrop of the bacterium shoul d be investigated. In 1882 Koch separated the Mycobacterium tuberculosis and it was recognized that the ailment was spread through packed conditions, lacking nourishment and a penurious way of life. It very well may be contended that TB has been built in two fundamental manners: socially and organically. Organically through science as a living being and socially by the network as a moderate squandering demise that was regularly connected with pale people being expelled from the network (Smith, 2009: 1). Since the beginning TB has been equivocally spoken to. A great part of the Western nineteenth century anecdotal writing exceptionally romanticized the illness and strengthened the overarching practices and convictions. Frequently alluded to as utilization; individuals were depicted as being devoured and depleted by the malady as side effects were thought to be people looking fragile, pale and depleted of vitality. Treatment during this period in history reflected these romanticized thoughts. Clinical consideration was usually depicted as a mix of outside air, friendship and rest. Conversely, numerous non-European nations contrarily advocated TB as a component of vampire fantasies as individuals attempted to comprehend the ailment side effects (Smith, 2010). Accordingly, sick bodies were uncovered and ceremonially consumed to evacuate vampires presence (Smith, 2009: 1). This shows the differentiating portrayals of TB inside varying social orders, proposing that the authoritative socio -social estimations of an ailment for this situation TB assumes a pivotal job in the social portrayals of an ailment. Just as showing the significance of thinking about the effect of spatial and transient contrasts. Following the recognizable proof of the ailment the disclosure of streptomycin and other enemy of tuberculosis drugs immediately developed. This gave the feeling that TB was not, at this point a significant medical issue however rather hopeless and controllable. In spite of being significant for rewarding TN, streptomycin, isoniazid and other enemy of tuberculosis drugs contained cutoff points for treatment. Obstruction immediately created and safe strains of the bacterium immediately rose restricting the utilization of numerous medications. Thus, to stop obstruction a few of the counter TB drugs are required in mix and should be taken for a period between a half year and two years during treatment (Gandy and Zumla, 2002). In any case, late flare-ups of multi-sedate (MDR) TB have by and by carried the sickness to the cutting edge of worldwide medical issues. MDR TB is said to have developed because of lacking treatment of TB, ordinarily due to over-endorsing or inappropriate recommen ding of against TB drugs. Issues with treatment by and large happen in immunocompromised patients, for example, malnourished patients and Immune Deficiency Syndrome (AIDS) patients (Craig et al., 2007). Likewise, it very well may be seen that the expansion in TB intently mirrors the ascent instances of human immunodeficiency infection (HIV) and AIDS comprehensively. Habitually, people with insusceptible clutters are not just bound to contract and create TB, they are additionally bound to be in contact with other TB patients due to frequently being put in uncommon wards and facilities, where the infection is handily spread to other people (Gray, 1996: 25). In 2009, 12% of more than 9 million new TB cases overall were HIV-constructive, equalling roughly 1.1 million individuals (WHO, 2010). One of the most altogether influenced nations is South Africa, where 73% of all TB cases are HIV-positive (Padarath and Fonn, 2010). Besides, in the mid twentieth century improved clinical information and innovation took into consideration better analysis. During this period words, for example, infection and maladies were famously utilized in negative terms in relationship to pass judgment on social orders. TB was accounted for as a type of cultural evaluation, contaminating the terrible and the great being without malady. Various reports recommend a feeling of misgiving got clear as varying tuberculosis convictions rose (Smith, 2009: 1). This features the significance of social portrayals as far as basic terms related with an illness play in the social developments of TB. Additionally, it could be contended that people groups view of an ailment are not just molded by their immediate encounters and the impressions got from others yet additionally altogether through media portrayals of the ailment (Castells, 1998). It is critical to perceive the cooperative connection between media portrayals of an illness and the prevailing open talks. It ought to be recognized that the term talk has different implications, all things considered this exposition will utilize Luptons (1992) evaluation that talk as a lot of thoughts or a designed perspective which can be perceived inside writings and distinguished inside more extensive social structures. The talks that are established and flowed by the media (for the most part papers) can be viewed as attempting to create what Foucault (1980) calls specific understandings about the world that are acknowledged as truth (Waitt, 2005). Therefore during the time spent dispersing such certainties, it could be contended that the media as a group and business organization is embroiled in overseeing populaces. Implying that the intensity of the media can (straightforwardly or in a roundabout way) impact the lead of its crowds (Lawrence et al., 2008: 728). This outlines media portrayals of a sickness (TB) sway and are themselves affected by prevailing cultural talks the refore assisting with forming the social developments of TB. Also, it could be contended that there is solid connection between those related with TB and stigmatism and separation just as neediness and soil (Scambler, 1998). Truly, TB was romanticized and alluded to as utilization, anyway once its irresistible nature was perceived this idea immediately changed. By the mid twentieth century, the predominant social and social qualities at the time for the most part accepted that the malady rotted in situations of earth and foulness and was known as the sicknesses of the poor which could then be spread to the center and high societies. Be that as it may, by the twenty-first century this talk moved from poor people (despite the fact that minimized gatherings, for example, the destitute and those with AIDS were as yet involved) to the pretended by Third World populaces in holding the infection which takes steps to detonate into the created world (Lawrence et al., 2008: 729). This exhibits as societys socio-social qualities change the manner by whic h ailment is developed and seen additionally changes. It is essential to consider the ways which these socio-social qualities change just as recognize the interlinked connection between predominant talks, media portrayals and winning socio-social qualities. The connection among TB and destitution has been perceived (Elender, Bentham and Langford, 1998) and seemingly may not just reflect clinical and social attributes of poor people, yet in addition qualities of lodging and neighborhood which encourage airborne spread of TB disease, for example, swarming and poor ventilation. Populace bunches with an expanded pervasiveness of idle disease, (for example, new outsiders

Saturday, August 22, 2020

Internal and external Environments for the oil and gas management Essay

Inner and outer Environments for the oil and gas the executives - Essay Example The hypothesis of pinnacle oil is generally founded on Hubbert’s work. He anticipated pinnacle oil creation in 48 nations of the U.S. The hypothesis is spoken to in a ringer bend indicating the unexpected ascent in disclosure of oil holds declining step by step as the pace of supply revelation eases back down. Huge deductions have been made about the pinnacle oil hypothesis. Increment in oil costs will be seriously felt regarding transportation of vitality energizes. Air transport is probably going to confront a miserable downfall as it is intensely subject to oil. At last, the awful picture exhibits that the traveler subordinate territories will to a great extent endure on account of the fall in the pinnacle. Higher transportation costs signal higher food costs; we are not independent social orders any longer subsequently, modern agribusiness will endure. This on the opposite implies that the natural nourishments office will blossom with its own in light of the fact that it isn't reliant on oil so a lot. Pinnacle oil scholars anticipate the previously mentioned potential outcomes . Master investigators dive into the assessment and convenience of elective vitality sources over the long haul. The elective sources should be financially savvy; these can be isolated into fluid biofuels and other classification which includes hydrogen and power. Biofuels can without much of a stretch go into the transportation showcase in the following decade. Biofuels have their ecological points of interest also which gives them an edge over oil. Specialists are as yet finding the potential employments of carbon vehicles, sticks and carrots, hydropower, sunlight based vitality and so on. The need of great importance is to sponsor offices and associations to utilize these assets (Kopp, 2006). The exploration investigators examining oil and gas the board additionally center around the degree to which U.S and other oil creating nations are subject to OPEC, a renowned partnership. OPEC assumes a significant job in deciding the costs of oil and

Sunday, August 2, 2020

Understanding Selective Mutism

Understanding Selective Mutism Social Anxiety Disorder Related Conditions Print Understanding Selective Mutism By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on January 29, 2020 Brand X Pictures / Johner Images / Getty Images More in Social Anxiety Disorder Related Conditions Symptoms Diagnosis Treatment and Therapy Coping Work and School Selective mutism is a disorder usually first diagnosed in childhood. The first described cases date back to 1877 when German physician Adolph Kussmaul labeled children who did not speak as having aphasia voluntaria. Children who are selectively mute fail to speak in specific social situations, such as at school or in the community. It is estimated that less than 1% of children suffer from selective mutism. Diagnosis   Although selective mutism is believed to have its roots in anxiety, it was not classified as an anxiety disorder until the most recent version of the  Diagnostic and Statistical Manual of Mental Disorders (DSM-V)  was published in 2013. The use of the term selective was adopted in 1994, prior to which the disorder was known as elective mutism. The change was made to emphasize that children with selective mutism are not choosing to be silent, but rather are too afraid to speak. The primary criteria for a diagnosis of selective mutism is a consistent failure to speak in specific social situations in which there is an expectation of speaking (e.g., school), despite speaking in other situations. Symptoms of selective mutism must have been present for at least one month, and not simply the first month of school. Your child must understand spoken language and have the ability to speak normally in some situations (usually at home with familiar people). Finally, a lack of speech must interfere with your childs educational or social functioning. Children who stop talking temporarily after immigrating to a foreign country or experiencing a traumatic event would not be diagnosed with selective mutism. Symptoms   If you believe that your child may be suffering from selective mutism, look for the following symptoms: Shyness, fear of people and reluctance to speak between two and four years of ageInability to speak in school and other specific social situationsUse of nonverbal communication to express needs (nods head, points)Expression of a desire to speak that is held back by anxiousness, fear or embarrassmentSpeaking easily in certain situations (e.g., at home or with familiar people), but not othersFidgeting, eye contact avoidance, lack of movement or lack of expression when in feared situations Causes It was once believed that selective mutism was the result of childhood abuse, trauma, or upheaval. Research now suggests that the disorder is related to extreme social anxiety and that genetic predisposition is likely. Like all mental disorders, it is unlikely that there is one single cause. Treatment Selective mutism is most receptive to treatment when it is caught early. If your child has been silent at school for two months or longer, it is important that treatment begin promptly. When the disorder of selective mutism is not caught early, there is a risk that your child will become used to not speakingâ€"that being silent will become a way of life and more difficult to change. A common treatment for selective mutism is the use of behavior management programs. Such programs involve techniques like desensitization and positive reinforcement, applied both at home and at school under the supervision of a psychologist. Teachers can sometimes become frustrated or angry with children who dont speak. You can help by making sure that your childs teacher knows that the behavior is not intentional.  Together you need to encourage your child and offer praise and rewards for positive behaviors.   Whereas rewarding positive steps toward speaking is a good thing, punishing silence is not. If your child is afraid to speak, she will not overcome this fear through pressure or punishment. Medication may also be appropriate, particularly in severe or chronic cases, or when other methods have not resulted in improvement. The choice of whether to use medication should be made in consultation with a doctor who has experience prescribing anxiety medication for children. In general, there is a good prognosis for this disorder. Unless there is another problem contributing to the selective mutism, children generally function well in other areas and do not need to be placed in special education classes. Although it is possible for this disorder to continue through to adulthood, it is rare and more likely that social anxiety disorder would develop.

Saturday, May 23, 2020

A Brief Look at Stephen King - 751 Words

Stephen King Many people say that Stephen King is the most successful and influential author of the present day. His novels have given reader thrills and chills since the 1980s. Most people view Stephen King as America’s greatest horror writer, but he also explores the idea of identity and the American condition in the 1980’s. On September 21, 1947 Nellie Ruth King and Donald Edwin King gave birth to their son Stephen in Portland Maine. While King was still very young, his parents separated. King graduated from Lisbon Falls High School in the class of 1966. From there he attended the University of Maine at Orono. While King attended college he wrote for the school newspaper. During his time in Orono, king wrote his first short story. King’s first novel, Carrie, told the story of a high school girl that is harassed and picked on gets her revenge by going on a killing spree. Carie started King’s popularity. Soon after, King released other huge hits such as S alem’s Lot and The Shining. The Shining, One of Kings most popular novels, horrified audiences in 1997. The story takes place at a hotel in the Rocky Mountain of Colorado that has a reputation of being haunted. The main character, Jack Torrance, and his family move in to the resort because Jack received a job there. Jack’s son, Danny, has the ability to see ghosts, but he does not tell his parents about them. The ghost in the hotel begins to possess Jack and causes him to get cabin fever. He is told toShow MoreRelatedAn Analysis Of Stephen King s From A Buick 8 Essay1615 Words   |  7 Pagessociety, unfortunately there is no denying that misogyny is still very much thriving in our media, politics and entertainment with literature being no exception. Although it is not his first time accused of misogyny in his writings, the author Stephen King in his book â€Å"From a Buick 8† has clearly demonstrated traits that lean towards his misogynist views with signs o f blatant sexual objectification of women to a storyline that is heavily focused on male characters. First sign of misogyny in theRead MoreWilliam Shakespeare s Life And The Elizabethan Age Essay1474 Words   |  6 Pagesnotoriety. Many of the saying first penned by William Shakespeare, we still use today. Such lines as; â€Å"As good luck would have it (The Merry Wives of Windsor), Dead as a doornail (2 Henry VI), Full circle (King Lear), and Milk of human kindness (Macbeth)† (Schwartz, 2015). This is just a brief example of how William Shakespeare’s greatness transcends all time. Even with this transending power, many feel that Shakespeare’s thoughts are untraceable, and hard to understand or decipher. It is my argumentRead MoreIntergenerational Conflict in Shakespeare1419 Words   |  6 Pagesconflict, especially in â€Å"Romeo amp; Juliet†, â€Å"A Midsummer Night’s Dream†, and â€Å"I Henry IV†. Examples of intergenerational conflict in these plays include Romeo’s defiance of his parents, Juliet’s conflict with h er father, Hermia’s paternal conflicts, and King Henry’s disappointment with his son, Hal. Firstly, Romeo’s defiance and seclusion from his parents show signs of an intergenerational conflict. We can see in Act I that Romeo is very distant from his parents, especially when after the civil disputeRead MoreHow Writing Is An Important Person Or Author?983 Words   |  4 Pagesclass is a B- because I know I don’t do a lot of participating, my work take a lot of skills to read because nobody have ever taught me to write and I feel my writing is getting better I just need a little push, and I have turned in all my work. Stephen King brought up in his book, even though you got good writing, your grammar and stuff have to be as important to you. Grammar and spelling check is very important because it is what brings your paper together. Things that made me understand writingRead MoreCounselling On The Safety Valve Theory Of Catharsis1229 Words   |  5 Pageseffect exposure to traumatic experiences has upon the general population. Stephen Kings â€Å"My Creature From the Black Lagoon† is an essay on his first encounter with a horror film. We are all raised with expressing our emotions through different mechanisms, some talk and vent, and others use different tactics such as sports or video games. Is a point ever reached when the coping mechanism people use are simply not enough. King emphasizes on the benefits of allowing the mind to let go of all the angerRead MoreEssay about Where is Donnie?1010 Words   |  5 Pagessuggests a wide scope - that the movie is philosophical and looks at life from a extensive thematic standpoint. The camera then begins to pan left capturing the scenery around Donnie, as you see, is asleep in the middle of what seems to be a dirt-mountain road in an extreme long shot. As he begins to wake up the camera begins to perform a dolly shot which goes around Donnie’s body to face him head on in a close-up shot. Donnie looks over the valley below him, which includes his hometown of MiddlesexRead MoreAnna Zydor. Teacher Name. Class Name. 24Th February, 2016.1748 Words   |  7 Pagesthere are many types of legal systems. From systems based on secularism (separation of church and state) to religiously based courts such as those in India or Saudi Arabia, these legal systems form a real melting pot of ideals. In this paper, we will look at and analyze the court system of Saudi Arabia and how it affects the overall Saudi Arabian government. Saudi Arabian law is based in the Islamic faith, making it a religious based legal system. It is based on the Qur’an, the Islamic holy book writtenRead MoreI Sit At My Desk1171 Words   |  5 Pagessucceed much more than one with unclear purpose or simply checking things off his list so he can move on in life. Alfie Kohn in attempting to look at what it means to be well-educated states, â€Å"Rather than attempting to define what it means to be well educated, should we instead be asking about the purposes of education? The latter formulation invites us to look beyond academic goals† (Kohn). Therefore, teachers and students should examine the reasons for studying a specific field. From a ChristianRead MoreSources of Business Ideas1251 Words   |  6 Pagestheir hobbies and interests. For some of us, frustrating or bad experiences are a source of irritation. For the entrepreneur they might suggest a business opportunity. It is often said that one of the best ways to spot a business opportunity is to look for examples of poor customer service (complaints, product returns, persistent queues etc). Such examples suggest that there is an opportunity to do something better, quicker or cheaper than the existing products. Hobbies and interests are alsoRead More Martin Luther King Assassination Essay3823 Words   |  16 PagesMartin Luther King Assassination (word count for research paper includes 1,400 word outline)   Ã‚  Ã‚  Ã‚  Ã‚  It was a glorious April 4th evening as Martin Luther King and hundreds of followers were gathering for a civil rights march. Many cheered on as the civil rights leader graciously out step on the second floor balcony of the Motel Lorraine. Roaring cheers rose from the crowd rose up as Martin Luther King stand there waving his arm with his heart warming smile waiting for the uprising taper off so

Monday, May 11, 2020

How Technology Has Changed Dating - Free Essay Example

Sample details Pages: 2 Words: 463 Downloads: 9 Date added: 2019/02/04 Category Sociology Essay Level High school Tags: Online Dating Essay Did you like this example? The creation of technology has changed the way we connect and talk with others in our culture and dating is no different. The popularity of smartphones mean we are always reachable, social media allows others to get to know us before we have even met, and dating apps give us an plenty of choices in a satisfactory partner or partners. How did your parents meet? Mine met at the mall and my father took one look at my mother and said he just had to get to know her. Don’t waste time! Our writers will create an original "How Technology Has Changed Dating" essay for you Create order With the innovation of social media it is difficult to imagine anyone going on a blind date or talking to someone at the mall again and why would they need to? We not only have a abundance of information on pretty much everyone through social media only a click away but how and where we meet future partners is changing. Before the arrival of online dating, meeting people was pretty much through friends or out on a Saturday night. As a adolescence, I would look forward to the weekend just so I could meet a new people especially boys. In classic dating, people would be thrown together with people who they might not necessarily have had anything in common with. But when today’s daters are set out on a hunt to uncover friendships or romances, they can specify exactly who they are open to mixing with. This has been seen a powerful rise in the use of online dating to bring together more openings in groups, such as those seeking same-sex relationships, or who wish to indicate different interests, such as age-gap dating, or any number of possibilities. Before people looking for partners had a range of ways to choose from. They might form dates with co-workers, or bump into casual single people in the bars or nightclubs. Meeting people were often arranged by friend of a friend or family members. If anyone wanted to be more dedicated in looking for a relationship, he or she could post an nameless ad in their local newspaper’s column. But this all began to change in the early 1990s with the arrival of some of the first dating sites. The way online dating has impressed world the most is in its skill to create a close network of relationships, giving people with a diverse range of interests people to make connections with. This allows people to get in touch with complete strangers within the click of a few buttons on the keyboard or smartphone wherever they happen to be at that particular moment in time. One area where online dating has taken full advantage of social networking is in giving site customers the ability to decide ex actly who they wish to get to know better.

Wednesday, May 6, 2020

Succubus Blues CHAPTER 11 Free Essays

string(76) " it on and off\?† â€Å"It’s a bit more complicated than that\." Hospitals are creepy places, cold and sterile. A true reminder of the tenuous nature of mortality. The thought of Hugh here made me nauseous, but I squelched the feeling as best I could, sprinting through the halls to the room Samantha had named. We will write a custom essay sample on Succubus Blues CHAPTER 11 or any similar topic only for you Order Now When I reached it, I found Hugh lying calmly in a bed, his large body clad in a gown, his skin bruised and bandaged. A blond figure sat next to the bed with him, holding his hand. She turned in surprise when I burst into the room. â€Å"Georgina,† Hugh said, giving me a weak smile. â€Å"Nice of you to stop by.† The blond woman, presumably Samantha, studied me uneasily. Slim and doe-eyed, she tightened her grip on Hugh’s hand, and I figured this must be the twenty-year old from work. Her unnatural breasts verified as much. â€Å"It’s all right,† he told her reassuringly. â€Å"This is my friend Georgina. Georgina, Samantha.† â€Å"Hi,† I told her, offering my hand. She took it. Hers was cold, and I realized then that her nervousness was not so much at meeting me as general concern over what had happened to Hugh. It was touching. â€Å"Sweetie, would you excuse Georgina and me for a bit? Maybe go get yourself a drink from the cafeteria?† He spoke gently and kindly to her, a tone he rarely used with the rest of us on our pub nights. Samantha turned to Hugh anxiously. â€Å"I don’t want to leave you alone.† â€Å"I won’t be alone. Georgina and I just need to talk. Besides, she’s a, uh, black belt; nothing will happen to me.† I made a face at him behind her back as she considered. â€Å"I suppose that’s all right†¦ you’ll call my cell if you need me, right? I’ll come right back.† â€Å"Of course,† he promised, kissing her hand. â€Å"I’ll miss you.† â€Å"I’ll miss you more.† She rose, gave me another uncertain look, and retreated out the door. I watched her go a moment before taking her chair beside Hugh. â€Å"Very sweet. I think I’m getting cavities.† â€Å"No need to be bitter. Just because you can’t form meaningful attachments with mortals.† His jest hurt a lot more than it probably should have, but then, I still had Roman on the brain. â€Å"Besides,† he continued, â€Å"she’s a little upset about what happened today.† â€Å"Yeah, I imagine so. Jesus. Look at you.† I surveyed his wounds in greater detail. Hints of stitches appeared beneath some bandages, and dark blotchy bruises blossomed here and there. â€Å"Could be worse.† â€Å"Could it?† I wondered archly. I’d never seen any immortal sustain so much injury. â€Å"Sure. First, I could be dead, and I’m not. Second, I heal just like you do. You should have seen me this afternoon when they brought me in. The trick now will be to get me out of here before someone notices just how fast I’m recovering.† â€Å"Does Jerome know about this?† â€Å"Of course. I called him earlier, but he’d already felt it. I expect him to show up any time now. Did he call you?† â€Å"Not exactly,† I admitted, hesitant to bring up the note quite yet. â€Å"What happened? When you were attacked?† â€Å"I don’t remember a lot of details.† Hugh shrugged slightly, an awkward maneuver for one lying down. I suspected he’d already gone through this story with a number of others. â€Å"I stepped out for coffee. I was the only one in the parking lot, and while coming back to my car, this†¦ person, I guess, just jumped out and attacked me. No warning.† â€Å"You guess?† He frowned. â€Å"I never really got a good look. He was big, though, I could peg that much. And strong – really strong. A lot stronger than I would have thought.† Hugh himself was no weakling. True, he didn’t work out or do much with his body, but he had a big frame and a lot of density to fill that frame out. â€Å"Why did he stop?† I asked. â€Å"Did someone find you guys?† â€Å"Nah, I don’t know why he quit. It was all beating and slashing one minute; the next, he’s gone. Took about fifteen minutes before someone else came along and helped me.† â€Å"You keep saying ‘he.’ You think it was a guy?† He attempted another shrug. â€Å"I don’t really know. Just an impression I got. Could have been a hot blonde for all I know.† â€Å"Yeah? Should I question Samantha?† â€Å"You shouldn’t be questioning anyone, according to Jerome. Did you ever talk to Erik?† â€Å"Yeah†¦ he’s looking into some things for me. He also reaffirmed that vampire hunters can’t kill you or me, nor has he ever heard of anything that can.† Hugh turned thoughtful. â€Å"This person didn’t kill me.† â€Å"Do you think he was trying?† â€Å"He was certainly trying to do something. Seems like if he could have killed me, he would have.† â€Å"But he couldn’t,† a voice behind me pointed out, â€Å"because, as I’ve said, vampire hunters can only inconvenience you, not kill you.† I turned, startled at hearing Jerome’s voice. It startled me further to see Carter with him. â€Å"Leave it to Jerome to play devil’s advocate,† joked the angel. â€Å"What are you doing here, Georgina?† demanded the demon icily. My mouth gaped, and it took me a moment to speak. â€Å"How†¦ how did you do that?† Carter stood there dressed as disreputably as ever. Whereas Doug and Bruce looked like they were in a grunge band, the angel looked like the band had kicked him out. He gave me a lopsided grin. â€Å"Do what? Come up with a clever pun referencing Jerome’s demonic status? The truth is, I usually keep a stash of them on hand and – â€Å" â€Å"No. Not that. I can’t feel you†¦ can’t sense you†¦Ã¢â‚¬  I could see Carter with my eyes, but I could not feel that powerful signature, aura, or whatever, that normally radiated from an immortal. Turning to Jerome suddenly, I realized he was the same. â€Å"Or you. I can’t sense either of you. I couldn’t the other night either.† Angel and demon exchanged glances over my head. â€Å"We can mask it,† said Carter at last. â€Å"What, like a light switch or something? You can turn it on and off?† â€Å"It’s a bit more complicated than that.† â€Å"Well, this is news to me. Can we do it? Hugh and I?† â€Å"No,† both Jerome and Carter answered together. Jerome elaborated, â€Å"Only higher immortals can do it.† Hugh weakly attempted to sit up. â€Å"Why†¦ are you doing it?† â€Å"You never answered my question, Georgie,† Jerome pointed out, obviously avoiding the subject. He glanced at the imp. â€Å"I told you not to contact the others.† â€Å"I didn’t. She just came.† Jerome turned his gaze back on me, and I fished the mysterious note out of my purse. I handed it to him, and the demon read it expressionlessly before handing it over to Carter. When the angel finished, he and Jerome looked at each other again in that annoying way of theirs. Jerome deposited the note into an inner pocket of his suit jacket. â€Å"Hey, that’s mine.† â€Å"Not anymore.† â€Å"Don’t tell me you’re going to stick to your party line about this being a vampire hunter,† I shot back. Jerome’s dark eyes narrowed shrewdly at me. â€Å"Why wouldn’t I? This person mistook Hugh for a vampire, but as you’ve already observed, Nancy Drew, Hugh could not be killed.† â€Å"I think this person knew Hugh wasn’t a vampire.† â€Å"Oh? Why do you say that?† â€Å"The note. The person who wrote it mentions my shape-shifting. He knows I’m a succubus. He probably knows Hugh’s an imp.† â€Å"His knowing you’re a succubus explains why he didn’t attack you. He knew he couldn’t kill you. He wasn’t sure about Hugh, however, so he took his chances.† â€Å"With a knife.† Again, I remembered: How do you know if a demon is lying? His lips are moving. â€Å"I thought the story was that this was some amateur vampire hunter arbitrarily going after people with a stake because he didn’t know any better. Instead, this person somehow knows about me and took on Hugh with a knife.† Carter stifled a yawn and joined in on Jerome’s game. â€Å"Maybe this person’s learning. You know, expanding their choice of weapons. After all, no one stays an amateur for long. Even new vampire hunters wise up eventually.† I jumped on the one detail here no one had addressed yet. â€Å"And even children know that vampires don’t come out in daylight. What time were you attacked, Hugh?† A strange look crossed the imp’s face. â€Å"Late this afternoon. When the sun was up.† I looked exultantly at Jerome. â€Å"This person knew Hugh wasn’t a vampire.† Jerome leaned against a wall, appearing unfazed as he picked nonexistent pieces of lint from his slacks. He looked more like John Cusack than ever today. â€Å"So? Mortals get delusions of grandeur. He kills one vampire and decides to do his part against the rest of the evil forces inhabiting this city. That changes nothing.† â€Å"I don’t think it was a mortal.† Both Jerome and Carter, looking at other things in the room, now snapped their heads toward me. â€Å"Oh?† I swallowed, slightly flustered under that scrutiny. â€Å"I mean†¦ you guys prove higher immortals can go around without being sensed, and no one’s been able to sense anything from this guy. Plus, look at Hugh’s damage. Erik said mortals can’t really do substantial – † I bit off my words, realizing my error. Carter laughed softly. â€Å"Damn it, Georgie.† Jerome straightened like a whip. â€Å"I told you to let us handle this. Who else have you talked to?† Whatever cloaking Jerome had been doing vanished, and I suddenly became aware of the power crackling around him. It reminded me of one of those sci-fi movies when a door opens into outer space, and all the debris gets sucked out as a result of the vacuum. Everything in the room seemed to be drawn into Jerome, toward his swelling power and might. To my immortal perceptions, he became a glowing bonfire of terror and energy. I cringed against Hugh’s bed, resisting the urge to shade my eyes. The imp put a hand on my arm, though whether it was for my comfort or his own, I didn’t know. â€Å"No one. I swear it, no one else. I just asked Erik some questions†¦Ã¢â‚¬  Carter took a step toward the furious demon, face angelically calm. â€Å"Easy there. You’re sending up a beacon to any immortal in a ten-mile radius.† Jerome’s eyes stayed fixed on me, and I felt true fear for the first time in centuries in the focus of all that intensity. Then, like the light switch I’d joked about earlier, it all vanished. Just like that, Jerome stood before me completely incognito for all arcane intents and purposes. Like a mortal. He exhaled heavily and rubbed a spot between his eyes. â€Å"Georgina,† he said at last. â€Å"Contrary to whatever you believe, this is not all some elaborate attempt to vex you. Please stop going against me. We’re doing what we’re doing for a reason. Your best interests really are at heart here.† My catty nature wanted to ask if demons had hearts, but something else struck me as more pressing. â€Å"Why the ‘we’ here? I assume you mean him.† I nodded toward Carter. â€Å"What could involve both a demon and an angel and make them skulk around hiding their presence? Are you guys afraid of something?† â€Å"Skulking?† Carter sounded jovially indignant. â€Å"Please, Georgie,† intoned Jerome, patience obviously at a breaking point, â€Å"leave well-enough alone. If you really want to do something useful, you will avoid dangerous situations like I advised before. I can’t make you stay in protected company, but if you persist in being a nuisance otherwise, I can find a convenient place to stash you until this all blows over. This is not about anyone’s ‘side,’ and you only run the risk of muddling up matters you don’t understand.† I unconsciously squeezed Hugh’s hand for support. I did not want to think about what sort of â€Å"convenient place† Jerome had in mind. â€Å"Do we understand each other?† the demon asked softly. I nodded. â€Å"Good. You will be of most assistance to me by keeping yourself safe. I have too many things to worry about now without adding you to the list.† I nodded again, not trusting myself to speak. His small display had had its intended effect on temporarily cowing me, though some niggling part of me knew I would be unable to â€Å"leave well-enough alone† once I walked out of here. It would be best to keep that knowledge to myself. â€Å"That will be all, Georgie,† Jerome added. I heard the dismissal. â€Å"I’ll walk you out,† offered Carter. â€Å"No thanks.† But the angel followed in my wake anyway. â€Å"So how’d it go with Seth Mortensen?† â€Å"Okay.† â€Å"Just okay?† â€Å"Just okay.† â€Å"I hear he’s living here now. And spends a lot of time at Emerald City.† I eyed him askance. â€Å"Where’d you hear that?† He only grinned. â€Å"So? Tell me about it.† â€Å"There’s nothing to tell,† I snapped, uncertain why I was even discussing this. â€Å"I’ve talked to him a few times, toured him around. We don’t really click. We can’t communicate.† â€Å"Why not?† Carter wanted to know. â€Å"He’s a hardcore introvert. Doesn’t talk much. Just watches. Besides, I don’t want to encourage him.† â€Å"So you’re increasing his silence.† I shrugged and pushed the button for an elevator. â€Å"I think I know a book that might help you. I’ll dig it out and let you borrow it.† â€Å"No thanks.† â€Å"Don’t knock it. It’ll improve your communication skills with Seth. I saw it on a talk show.† â€Å"Aren’t you listening? I don’t want to improve things.† â€Å"Ah,† said Carter sagely. â€Å"You don’t go for introverts.† â€Å"I – no, that’s not it. I don’t have a problem with introverts. â€Å" â€Å"Then why don’t you like Seth?† â€Å"I do like him! Damn it, stop this.† The angel quirked me a grin. â€Å"It’s all right to feel that way. I mean, past evidence shows you tend to go for showy, flirty guys anyway.† â€Å"What’s that supposed to mean?† I immediately thought of my attraction to Roman. Carter’s eyes flashed mischievously. We were at the hospital’s exit now. â€Å"I don’t know. You tell me, Letha.† I had nearly walked out the door, but his comment jerked me back. I spun around so fast, my hair whipped around and hit me in the face. â€Å"Where did you hear that name?† â€Å"I have my sources.† A great nebulous emotion swelled up in my chest, something I couldn’t entirely identify. It fell somewhere on the continuum of hate and despair, not really subscribing to either one. Hotter and hotter it grew within me, making me want to scream at Carter and that smug, knowing look on his face. I wanted to beat my fists against him or shape-shift into something horrific. I didn’t know where he’d learned that name, but it woke up some sort of sleeping monster within me, something that had been tightly coiled up. He continued watching me coolly, undoubtedly reading my thoughts. Slowly, I became aware of my surroundings. The chilly corridors. The anxious visitors. The efficient staff. I calmed my breathing and fixed the angel with a scathing look. â€Å"Don’t you ever call me that again. Ever.† He shrugged, still smiling. â€Å"My mistake.† I turned smartly on my heels and left him there. I stormed out to my car and didn’t even realize I was driving until I was halfway across the bridge, tears leaking from the corners of my eyes. How to cite Succubus Blues CHAPTER 11, Essay examples

Thursday, April 30, 2020

With reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline free essay sample

With reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline. (40 marks) Urban decline can be defined as the drastic decline of a city into infirmity and disrepair. It is usually characterised by increased unemployment, depopulation, deindustrialization, increased crime and political disenfranchisement. Not only does it cause these problems but also it can make the area look unattractive – consequently less people being enticed to the area. This can then lead to a vicious cycle. The causes of these factors, which ultimately cause urban decline, can be: educated workers keep moving to the suburbs to avoid crime, poor schools, taxes and racial tensions. These businesses also find that building new facilities in the suburbs is much cheaper than refurbishing old buildings for their needs. There are many reasons to move out of the city but only a few reasons to stay. We will write a custom essay sample on With reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When a city or an urban area sinks into decline, the council has the choice to regenerate the area to entice people back into the area. When regeneration is considered in the context of ‘urban,’ it involves the rebirth or renewal of urban areas and settlements. Urban regeneration is primarily concerned with regenerating cities and early/inner ring suburbs facing periods of decline. The term urban regeneration covers everything from creating desirable homes in city centers to finding new uses for our formal industrial heartlands. When regenerating an area the following principles are nearly always followed: coordination between various sectors, creating a holistic vision, regenerating people rather than a place, creating partnerships across all levels of government, building public sector capacity and leadership, and engaging the local community in the planning process. One way to regenerate an area is by property-led regeneration. Property-led regeneration schemes involve building or improving property in the area to change its image and improve the local environment. This was particularly successful in the London Docklands. During the 19th century, London’s port was one of the busiest in the world and warehouses, industries and high density and poor quality housing etc. surrounded the docks. By the end of the 1950s, there was a significant decline with many of the docks derelict and abandoned; there were also many jobs lost and poor living conditions still remaining. Access to the rest of London was poor with narrow roads, which were heavily congested, and a lack of public transport was becoming a huge problem. Whilst the LDDC was responsible for the planning and redevelopment of the Docklands areas, other organisation have also been involved in the redevelopment process, these included: ? landowners, designers and developers, investors, local people and central government. In docklands, economic regeneration was seen as a priority and the government felt that property developers would know how to develop land in ways that would attract businesses. Jobs would be creates, and wealth, it was argued would ‘trickle down’ to poorer communities. It focused on the creation of employment- the regeneration of existing housing stock and the creation of new affordable housing. The government action also supported urban regeneration: tax breaks, deregulation and also working hours could be changed depending on the business. The Environmental Regeneration? probed successful with a network of pedestrian and cycle routes through the area with access to the river and dock edge through waterside walkways? , creation of pedestrian bridges? and creation of new open spaces (150ha)?. There was also a water based Ecology Park and Londons first bird sanctuary at East India Dock Basin one of 17 conservation areas set up? , planting of 200,000 trees (the area has now received many awards for architecture, conservation and landscaping). The Economic Regeneration was also very successful. Unemployment had fallen from 14% to 7. 4% with a doubling in employment and numbers of businesses; there was a ‘transport revolution’ opening of the Docklands Light Railway in 1987 now carrying 35,000 passengers a week;? ?7. 7 billion in private sector investment? 2,700 businesses trading? ; major new roads including link to the M11? ; building of the City Airport in the former Royal Docks (500,000+ passengers a year)? ; attraction of financial and high-tech firms; TV studios and newspapers such as The Guardian now have offices in the prestigious Canary Wharf business complex.

Saturday, March 21, 2020

Anne McCaffrey essays

Anne McCaffrey essays Dragons. Creatures of legend, and also the title characters in many of Anne McCaffrey's books. . Anne McCaffrey is an excellent writer of Sci Fi/Fantasy books. McCaffrey has been writing full time since the late 60's and during her time as a writer she has amassed a great amount of fame. Though you may not know who she is, Anne McCaffrey is one of the most popular Science Fiction/Fantasy writers and her books are a must read. Anne McCaffrey was born on April 1, 1926 at 1:30 PM in Cambridge Massachusetts. Her parents are George Herbert McCaffrey and Anne Dorothy McElroy McCaffrey. She has two brothers: Hugh McCaffrey (deceased 1988), and Kevin Richard McCaffrey, still living. Anne was educated at Stuart Hall, Staunton Virginia, Montclair High School, Montclair, New Jersey, and she graduated cum laude from Radcliffe College, majoring in Slavonic Languages and Literature. Anne got married in 1950 and she had 3 children: Alec Anthony, born in 1952, Todd, born in 1956, and Georgeanne, born in 1959. Anne currently lives in a house of her own design called Dragonhold-Underhill-so called because she had to dig out part of a hill on her farm to build it. Her farm is located in Wicklow County, Ireland. Anne McCaffrey didn't hold very many jobs before becoming a writer. She was a character actress while in college and appeared in the first successful summer music circus in Lambertsville, New Jersey. After college she worked for Helena Rubinstein at Liberty Music Shop. She worked there for 5 years before she begun to write short stories for a living. Anne McCaffrey's interests are pretty varied. One of her biggest interests are horses. In fact, on her farm she has a private stable and she has horse trials at her farm. She also loves to ride horses. Her other big interest is dragons. She absolutely loves dragons. She also likes operas and operetta's. Anne McCaffrey has written a lot of books. Her ...

Wednesday, March 4, 2020

Blog Image Context How To Choose Relevant Blog Images

Blog Image Context How To Choose Relevant Blog Images It was mid-autumn, and the air was getting colder. I was walking with a friend down the street, heading to that evening’s symphony performance. As we passed by the county jail on the opposite side of the street, I stopped. I could not believe my eyes. â€Å"Look at that!† I said to my friend. I pointed to the south entrance of the jail building. Now I know that it is commonplace to see photographers with their clients out and about, shooting photos in alleys, the middle of the street, parks, and especially our state capitol grounds library which has soaring two-story Ionic columns and is about the only place around here that you can get that kind of architectural background. But I admit I was surprised to see a photographer out shooting a very-pregnant woman in a tube top on the steps of the county jail. â€Å"What are they doing?† my friend asked. â€Å"I imagine she is having some pregnancy photos taken. You know, the ones that show a baby bump.† â€Å"But why in front of the jail?† â€Å"I assume they want the Art Deco architecture in the background,† I said, hoping it wasn’t because the baby’s father was inside the jail or that she was establishing some horrific self-fulfilling prophecy of where her child would end up. â€Å"I’m not sure the subtlety of the Art Deco elements is really worth it if you have to use the jail as the background.† Our discussion continued as we walked to the concert, ranging from how cold it would be to wear a tube top on that chilly evening to the proclivity for Art Deco to pop up in North Dakota architecture. But I’ve thought about that incident a lot since then, weighing the photographer’s decision to go for an interesting background for her photo and choosing to ignore the context that background provided. Not everyone would know the photo was in front of the jail, but many would. Every image carries, and is in need of, context. This is important when it comes to choosing powerful images for your blog posts. Every Image Needs Context Benign images- stock photos at their worst- carry very little context beyond that of you grabbing a photo for your blog post because you know it’s a best practice to have one. The problem is that even that seemingly innocuous context can work against your great blog post, suggesting that the copy that goes along with this plain vanilla image is just as unexciting. Every image needs context and has its own context, and all of this can work for or against your blog post and the likelihood that someone will read it. 1. A picture is worth a 1,000 words. Any words. A picture is worth a thousand words. But which thousand? On its own, a photo assumes the context the viewer is most comfortable with. Rare is the image that can’t be interpreted differently depending on what the viewer brings to it. One viewer sees complexity while standing before a Pollock painting, and another sees the handiwork of a kindergartner gone mad. That same painting evokes different reactions, too, depending on whether it is hanging in an art gallery or on the wall of an elementary school. A few weeks after the jail photo shoot, I met a friend for coffee. Out of curiosity, I asked her what she would assume if she saw the county jail in the background of baby bump-type photo. â€Å"I’d assume the father of the baby was in jail.† â€Å"Really?† Her reaction surprised me, but maybe she was correct. My assumption had been that the Art Deco elements were the goal, but then again, my major was in art and that’s how I see everything. Pollock’s painting will always be hanging in a gallery for me. The context of your  images helps define the content in which they  appear.Consider your audience. Consider your blog. The thousand words that your image contributes to your post might not be the thousand you were aiming for if you don’t consider who is reading and the blog it is being read on. Tip: In this day and age where it seems as if everyone is looking to be offended, always review the images you select for your blog posts. While you can’t please everyone (and you don’t want to, because that leads to bland, flavorless content), get a set of fresh eyes on the imagery and ask them what they think when they see it with your blog post’s headline and after reading the blog. 2. The words you put with an image changes its impact. Moving beyond the thousand words that your image brings with it, you can include words with images to change its impact. This works best with flexible or peripheral images, those that are illustrating an abstract concept or scenario that could be used lots of ways. These are powerful images because they evoke reader curiosity (which we’ll talk about in a bit). However, they also have to be framed into proper context or confusion arises. For example, imagine an image of a child, head down at a school desk. What does that image mean? If your headline or caption reads: â€Å"Almost half of children don’t eat breakfast before school†... ...your interpretation of that image would be different than if that same text read: â€Å"How to blame your dog for eating your homework, and other productivity hacks†. The same image can mean very different things. The words you use with an image puts it into context so that you don’t have to wonder if the baby’s father was in jail or if the mother loved Art Deco architecture. Recommended Reading:  How To Design The Best Blog Graphics With Free Tools And Design Theory Admittedly, when searching for stock images, we only have keywords to go on, and it’s tough to find images outside of the typical realm of our search. A search on â€Å"productivity† will turn up boring images of computers, notepads, office scenes, and so on. You’ll miss out on those peripheral images that can mean different things in different settings unless you get really good at searching on abstract words for big ideas (which we’ll talk about in a bit). Tip: Use captions with images, and consider captions that do more than indicate where you got the image. Pose a question as a caption, one that the image hints at to answer. Or, use highlighted text or pull quotes in the body of your blog post that frame your images properly. People who are skimming content will see images, headings, and pull quotes. If they are all in contextual sync, the better for you. 3. Images pulled out of context take on new context. Several years ago, I was reading a story online about a man who had been arrested for abusing children after quite a manhunt. The story had only one photo, a small headshot of the reporter who wrote the story. It was the newspaper’s practice to include the headshot of the author. The headshot was a few paragraphs down, embedded in the text of the story, on the right. The problem was that there was no other photo for the story. As this story was shared on social media, the bold headline that told of a man who had committed a horrific crime against children was associated with an image of the reporter. By the next day, the headshot was pulled from the article, so this unfortunate realization must have occurred to the newspaper, too, but I’d already seen the article shared on social media with the grinning reporter next to the headline, insinuating he was the criminal. The first rule would be that you should always have a featured image for every blog post so that your headshot or a random ad doesn’t become the image on social media. But there’s more to it than that. A clever or innocuous image that relies on the body copy of a blog post may seem fine, but when it gets shared on social media, all that people may have to go by is the headline and the image. Is the right context still there? More than ever, headline clarity matters. But so does headline-image match. Look at your blog post’s featured image, the one that you (and others) will be seeing when it is shared on social media. Is the context all wrong? Is the message not what you expected? Tip: If need be, incorporate words into your graphic itself (using Canva.com perhaps) so that wherever the image travels, the context does, too. This is especially helpful if your blog post topic is controversial or evokes strong reactions. Choosing Powerful Images That Work It isn’t easy choosing an image to go with a blog post, matching image with message. Most of the time is devoted to the actual blog post, and it’s pretty common to toss an image in as an afterthought just before you publish. The image, however, is doing some serious work (such as helping your blog post get read on already image-saturated social networks), so you should give it serious consideration. Recommended Reading:  How To Make The Best Blog Graphics (For Non-Designers) I came up with a few ways to approach making a decision about images you will use with your blog posts. Whether you use all or some from this list is up to you. 1. Your image must stand out. Getting your image to stand out isn’t easy. Every social network is overrun with images. The methods you’ll use to get your image to stand out are, quite simply: Color Startling image Using humor. Humor is probably the easiest way to go when it comes to creating a startling image that stands out, but when everyone does it...no one does it well after a while. This is particularly the case with memes. I know that a lot of blog posts recommend using memes and other pop-culture images, but I suggest proceeding with caution in how you choose those types of images. We’ve all seen the Boromir â€Å"One does not simply†¦Ã¢â‚¬  meme to death, or the Dos Equis Most Interesting Man In The World meme. Neither are particularly funny at this point, and are almost completely ignorable. In other words, they are no longer a startling image because they became overused. Humor startles when it’s fresh and stinks when it’s stale. Shake up assumptions. Startling images are hard to come by, at this point, and completely subjective. However, you can use an image out of typical context and make a strong point for your blog post that is completely within your context. An example is an image I found for a post Garrett wrote several years ago. Despite the age of the post, that image still comes to mind even now. In his post, he introduced the concept of content marketing to readers, and discussed how it was different from traditional marketing forms. While looking for an image to illustrate the post, I considered the usual suspects: stock photos of computers, people, pens on notebooks, guy holding a loudspeaker- you know the kind of generic images I’m talking about. And then I found this: The color (or the lack thereof) is striking, but the image itself is also startling. And the image, in conjunction with the title (â€Å"What Is Content Marketing?†), is startling, too. It inspires curiosity that could get someone to read your blog post, because what would a post-apocalyptic dystopia have to do with content marketing? When I stumbled across the image in the stock photo gallery, I was immediately drawn to it, and it suddenly occurred to me that it perfectly illustrated the problem that content marketing solved. In the wasteland of marketing, there had to be a better solution. I captioned the image, â€Å"Traditional marketing has desensitized our audience and made them tune out our message. What now?† and used it to tap into the initial problem that filled the introductory paragraphs of the blog post (to which content marketing was the eventual solution, of course). Another example is this post, a blog post about capturing ideas. Avoiding the usual imagery of a lightbulb, post-it notes, or someone with question marks above their head, I went with goldfish in a bowl that had striking orange-blue (complementary/opposite) colors. An example of blog image context with an unusual, interesting visual. Tip: The best image is the one that makes you ask a different question about your blog post. Instead of merely illustrating the blog post’s obvious concepts or generic associations, try finding an image that illustrates an abstract concept in a surprising way. 2. Your image should illustrate the idea. Not every post will have a post-apocalyptic dystopian photo to go with it (nor should it), but you should always try to match your graphics up to the big idea in your post. What I mean is that your post is about something bigger than a computer keyboard or a jar of pens or whatever other generic stock photo image you so often see on blog posts. Boring imagery often illustrates objects that are related to the topic instead of the higher concepts. Sure, a computer is related to content marketing, but who cares? This is tricky, particularly if you are pressed for time and know that you need to have an image with every blog post so that it fares well on social media. It takes serious time to find or create images that perform this level of illustration. One of my favorite illustrations is the one Ashton did  for a blog post I wrote about creating content for fragmented audiences. When Ashton finished the illustration and sent it to me for review, I absolutely loved it. She illustrated the big idea perfectly, showing two forms of fragmentation (generational and device use) in one simple image. The image hit on concrete points in the post as well as showed, at a glance, the challenge a fragmented audience presented to content marketers. The post-apocalyptic dystopia image from #1 fits this criteria, too, by addressing the big idea behind the problem which requires the solution outlined in the blog post. Any image is better than none (mostly), but part of your editorial planning should be about deciphering the big idea in your post and finding or creating imagery that illustrates that instead of peripheral objects or actions that don’t mean anything. Tip: When you finish writing your blog post, sum it up in one sentence for yourself. Find the big idea, and then find an image to illustrate that specific idea instead of finding an image to illustrate your blog post in general. 3. Your image could evoke curiosity. As long as your image isn’t fighting the proper context (i.e. suggesting the opposite of what your blog post is about), it could function successfully even if it is vague (sort of like the examples in #1). Let’s take a look at an old blog post of mine from several years ago. The blog post is about how the people you follow on social media can actually change you and how you view and react to things. When I set about trying to find an image that would go with the post, I wanted to avoid social media logos, stock photo people, or those creepy white stock photo balloon stick figures. But this was a tough topic to find an image for. Should I find something that illustrated the concept of following? Of social media? Of change? These were abstract ideas, which are hard to find images for. I decided to focus on the idea of â€Å"view†, and I ended up using this image: It was visually strong with its graphic circles and bold red element, fulfilling #1. It’s a photo of camera filters, suggesting the idea of how the people we follow on social media filter our understanding and view. Now, in hindsight, I’d have gone back into the post to rework the copy a bit to highlight this concept, freely using the camera/lense/viewfinder/filter analogy so that it would make better sense to the reader. That would have made it work better. Tip: Write your post. And then, if you find a fantastic image that evokes curiosity, go back and edit your post so it fits. Sometimes the image can inspire the copy, and that’s perfectly fine. How Will You Explore Blog Image Context? In a nutshell, this post is about understanding how context can affect a reader’s interpretation of an image, and what you can do to frame that context. And then, it’s about playing around a bit with context, bending those rules as far as you can so that you choose blog post images that really get attention and get readers to read. Recommended Reading: We’ve written a lot of posts to help you with both choosing and creating images for your blog content. Are You Sure You’re Using Copyright Free Images For Your Blog? Should You Use Stock Or Free Images For Blog Posts? Color Psychology In Content Marketing: The Ultimate Color Guide

Monday, February 17, 2020

Oppression of Women under Communism Essay Example | Topics and Well Written Essays - 2000 words

Oppression of Women under Communism - Essay Example It also won various other awards all over the world and performed well in the box office. The film mainly portrays the life experienced in the communist regime of Ceausescu through the eyes of the two girls. In the film, the director uses mise-en-scene and long takes to bring out important changes and problems faced by Otilia and Gabita and thus by association portraying the difficulties women faced during the communist era. Through the use of these elements of cinematography, the oppression of women in various forms is illuminated through nostalgia and passive criticism (Bordwell & Thompson 23). Mise-en-Scene Mise-en scene is term the means â€Å"putting in the scenes†. The term defines the design features of a film production or theatre. Basically, the term describes the presentation of the visual theme both through cinematography, story boarding or the use of virtual art (Bordwell & Thompson 23). In film studies, the term is used to cover all that appears before the camera and the manner in which they are arranged and shown. The key aspects of mise-en-scene include set design, lighting, film stock, space, composition, costumes, makeup and hair styles, acting and finally aspect ratio (Pramaggiore and Wallis 60). Mise-en-scene and theme development 4 months, 3 weeks and 2 days is presumably a film about abortion, however it a study of important skills women required in order to survive in the 1980s in Romania. The script shows a gentle evolution from the protective cocoon of the dorm to a point of painful exposure. In the film, mise-en-scene is used superbly to bring out the main message to the audience. The film does not attack the communist era but however brings out a nostalgic feeling for those who lived during the era and show other viewers an untarnished image of how things were. It is through the use of the various aspects of mise-en-scene that audience is presented with an outsiders look at the plight of women during this era. In the initial set ting, the film employs set design to show ambiance of the dormitory as a place of camaraderie, a protective bubble gifted with most of the things communism had promised to bring about, where material things pose no problem as everyone is willing to share. In the opening sequence of 4 months, 3 weeks and 2 days we are introduced to two roommates preparing for a journey to an unknown destination. The first shot is of a table that has a smoking cigarette, a ticking clock, a bizarre fish bowl with shallow water and two orange fish inside and some papers possibly classroom materials. As the camera moves, we are introduced to the two girls who are preparing to embark in a journey to perform an illegal abortion. In the dormitory, Otilia buys soaps, cigarettes and other items that they may need to use in their journey for the small black market that exist inside (Bordwell & Thompson). The set presents the viewer to a glimpse of the life of the ordinary Romanian during the 1980s. The manner in which these objects are framed by the camera seeks to remind the audience that they are on display. They are mementos from the past and the audience views them with the narrow and prejudicial eye of the present. According to Bordwell and Thompson (34), film setting has the ability to transport the audience to not only the time period the film is set in but also the emotional environment that exist within the film. The set

Monday, February 3, 2020

Human resource policies Case Study Example | Topics and Well Written Essays - 1500 words

Human resource policies - Case Study Example Our argument is that, in order to play a strategic role in the organization, the HR policies and practices that make up an organization's people strategy should reflect, reinforce, and support the organization's business aims and objectives. A strong linkage is needed between the overall vision of the organization that is held in the minds of the senior executives and the aims, objectives, and underlying philosophy of the organization's approach to managing people. This linkage will ensure that HR interventions can become a creator, and not an inhibitor, of sustained competitive advantage. This link between people strategy and business-unit strategy we term vertical alignment. Note, however that alignment suggests a much more fluid dynamic that allows for variation and flexibility. It is not a mechanistic "matching" exercise between business strategic objectives and people strategies; often, such matching is simply not feasible and, in any case, will act as a constraint. Instead, the process is evolving, based on an understanding of what the business's goals are, their people implications, and the translation of these into an overarching people strategy that can be used as a basis for detailed HR policies. Some core policy-setting, majority of decision-making and service provision is at the divisional and local level. There is limited shared services or automation, resulting in duplication across the business. Strategic goals: Cost control; divisional growth; market penetration. What this means for HR: HR services are closely aligned to divisional/local requirements resulting in variation in service offering across divisions. Challenges for HR - Evolution is driven by a 'powerful few'; - HQ has grown by adding management layers; - Corporate centre's role is to check what is proposed by divisions; - Centre not seen to add value. HR impact in a nutshell: Requires strong local HR capabilities. HR's response: Matthew Brearley, HR director, Vodafone says: "This definition is partly correct, but I feel HR's ability to influence is a blend of the organizational model and environment and personalities of people. We have a global framework but freedom to work in our territories. Do I have the ability to influence and make change - absolutely." Recruitment and Orientation At the global level, Corporate Responsibility (CR) is integrated into induction training for all new employees, through workshops that talk about the company's CR policies. All employees also receive the booklet on 'Passion for the World Around Us' that identifies the company's values and its commitment to the goals of CR. Vodafone conducts an annual employee survey that includes questions about whether the company is generating trust and adequately managing its environmental

Sunday, January 26, 2020

Human Relations And Privacy And Confidentiality Social Work Essay

Human Relations And Privacy And Confidentiality Social Work Essay (Professional Ethics, n.d., para. 1) states, Ethics are rules and values used in a professional setting. Professional ethics concerns the moral issues that arise because of the specialist knowledge that professionals attain, and how the use of this knowledge should be governed when providing a service to the public. (Professional Ethics, n.d., para. 1) further states the professional carries additional moral responsibilities to those held by the population in general. This is because professionals are capable of making and acting on an informed decision in situations that the general public cannot, because they have not received the relevant training. Most professions use professional ethics, which, are encoded in their code of ethics to internally regulate themselves and preserve the integrity of the profession as well as preventing the exploitation of clients. The codes of ethics are broad guidelines that members are required to convert to the appropriate professional behaviour. Herlihy and Corey (as cited in Corey, Corey and Callanan 2007) suggests that a code of ethics has the following objectives: Educate the professional about sound ethical conduct Provide a mechanism for professional accountability Serve as a catalyst for improving practice Engels, Pope and Vasquez cited in Corey, Corey and Callanan (2007) highlighted that despite these code of ethics the professional will face limitations and problems in striving to be ethically responsible. Limitations cited included: Ethic codes may lack clarity and precision which make assessment of ethical applications difficult A practitioners personal values may conflict with a specific standard within an ethics code The codes may not align with state laws or regulations regarding reporting requirements Ethics codes should be understood and applied within the specific cultural framework) Professional ethics can be subdivided into two levels, namely mandatory ethics and aspirational ethics. Mandatory ethics represents basic ethics, which comply with the minimal standards, while aspirational ethics are the highest standards of thinking and conduct to be sought by the professional (Corey, Corey and Callanan, 2007, p.13). Corey, Corey and Callanan (2007) states Aspiration ethics means that the professional will seek to go further and reflect on the effects their interventions may have on the welfare of their clients. Aspirational ethics have been captured by the American Psychological Association (APA) in the general principles of its codes of ethics. (APA General Guidelines , n.d., par 1) states that compliance with these guidelines are not mandatory or enforceable however they are intended to guide and inspire psychologists toward the very highest ethical ideals of the profession. The principles stated in the APA Ethical Principles Code of Conduct include the following : Beneficence and Non-maleficence This requires the psychologist to strive to benefit those with whom they work and take care to ensure they do no harm. In addition, they are to seek to safeguard the welfare and rights of those with whom they interact professionally and other affected persons. Fidelity and Responsibility Psychologists are expected to establish relationships of trust with those with whom they work. They should be aware of their professional and scientific responsibilities to society and to the specific communities in which they work. They should uphold professional standards of conduct, clarify their professional roles and obligations, accept appropriate responsibility for their behavior, and seek to manage conflicts of interest that could lead to exploitation or harm. Integrity-Psychologists should seek to promote accuracy, honesty and truthfulness in the science, teaching and practice of psychology. In these activities psychologists should not steal, cheat, or engage in fraud, subterfuge, or intentional misrepresentation of fact. Justice -Psychologists should recognize that fairness and justice entitle all persons to access to and benefit from the contributions of psychology and to equal quality in the processes, procedures, and services being conducted by psychologists. Respect for people rights and dignity-Psychologists should respect the dignity and worth of all people and the rights of individuals to privacy, confidentiality and self-determination. Psychologists should be are aware that special safeguards may be necessary to protect the rights and welfare of persons or communities whose vulnerabilities impair autonomous decision-making. The other component of the APA Ethical Principles and Code of Conduct for psychologist is the Code of Conduct/ Ethical Standards, which are enforceable standards that should guide the actions of the psychologist in their professional lives. The APA has 10 ethical standards and, for the purpose of our discussion, we will focus on three of these namely, competence, human relations and privacy and confidentiality. The three standards cover a broad spectrum of issues, which will be discussed at a summary level. The APA Ethical Principles and Code of Conduct competence standard requires the Counseling and Consulting Psychologist to only provide services, teach or conduct research only within the boundaries of their competence, based on their education, training, supervised experience, consultation, study or professional experience. Additionally they are expected to continuously undertake efforts to maintain and improve their competence. Finally, they should exercise self-awareness that will reduce the likelihood that they will undertake an activity, which their personal problems could prevent them from performing in a competent manner. Possessing the relevant competencies, maintaining and improving these competences and taking steps to ensure that personal conflicts or problems do not prevent them from properly executing their job is tied into the general principle of beneficence and non maleficence which are aimed at doing what is best for the client. Seeking to prevent personal conflicts a nd problems affecting the working relationship is consistent with the recommendation that Counseling and Consulting Psychologist maintain notes of their feelings resulting from interactions with clients. The counseling psychologist in the therapeutic relationship would maintain process notes, which among other things includes the therapist thoughts, feelings and reactions to clients. The consulting psychologist should keep notes, such as a diary, which details feelings and reactions to members of the client organization system. This self-monitoring should help the psychologist to identify problems during the therapeutic/consultative process that can negatively affect the relationship and therefore take the requisite steps such as getting counseling or terminating to prevent harm to the client. The APA ethical standard on human relations encompasses the avoidance of unfair discrimination of clients, avoiding harm, multiple relationships, use of informed consent, and managing conflict of interest among others. Discussions in this paper will be on avoiding harm, multiple relationships and informed consent. The standard requires the counseling and consulting psychologist to take reasonable steps to avoid harm to clients, organisational client, supervisees and others with whom they work and to minimize harm where it is foreseeable and unavoidable. Seeking to minimize harm where it is foreseeable and unavoidable bears significance for the consulting psychologist as their interventions and the resulting changes may have an impact on persons unknown. This results from the nature of the consulting relationship, which usually involve three parties, the consultant, the consultee/client system and the client groups served by the consultee (Lowan, 2002, p. 733). Additionally, the APA s tandard states the Counseling and Consulting psychologist should avoid multiple relationships with clients directly or thorough a person closely associated with or related to the client. Lowman, (2002) defines multiple relationships as those situations in which the psychologist functions in more than one professional relationship, as well as those in which the psychologist functions in a professional role and another definitive and intended role. Specific risks associated with such relationships outlined in the code of ethics include loss of objectivity and exploitation of the client by the psychologist (Lowman, 2002, p. 739). The consulting psychologist needs to be aware of the potential harm that can result from their failing to effectively manage relationships within the organization and that it can affect not only those in the dual relationship but also others in the organization (Lowman, 2002, p. 740). The challenges facing consulting psychologists in this regard are special, a s in most instances a dual relationship will exist. Dual relationships in and of themselves are not always bad and they can be considered inevitable however, they need to be managed carefully. If the consultant is hired based on a referral from a member of the consultee system with whom the consultant has a previous social or professional relationship, this can present several issues. These issues includes how the consultants perspective may be affected by information received from this person, expectations that the persons may have in terms of access to or influence on the consultant, how the dual relationship is perceived by other in the organization and is resultant impact on these persons interaction with the consultant.(Lowman, 2002, p.741). The presence of dual or multiple relationships in the therapeutic relationship can create situations in which the client feels they cannot be assertive or take care of themselves. This arises primarily due to the existence or previous exist ence of a therapeutic relationship that creates and uneven balance of power between the therapist and the client. These multiple relationships can include romantic involvement with a previous client after the 2 years stipulated by the standards or the therapist involvement in a business relationship with the client. The avoidance of these dual relationships are advocated for family member and close friends as the increased intimacy can reduce the therapist effectiveness as a professional. The psychologist objectivity and maintenance of professional distance is usually impaired if dual relationships are established. Informed Consent is a particularly important area covered by this ethical standard. Freeman (cited in Lowan 2002) defined informed consent in terms of four essential elements (1) the competence of participants to make rational decisions regarding whether or not to participate; (2) the voluntary nature of participation; (3) access to full information regarding the purposes, potential risks and benefits, and the likely outcomes of participation; and (4) the ability to comprehend relevant information. The Consulting psychologist faces peculiar challenges in obtaining informed consent, as the client is more difficult to identify. The consulting psychologist will rightly identify the organization as the client but the organization is made up of groups of individuals organized in a hierarchical structure that intrinsically carries power differentials. While the consulting psychologist can say that the organization is represented by whom ever contracted them, and these persons may be suppor tive of the consultation, can the same be said of others in the lower levels of the organization. The organization hierarchical structure makes one question whether participation is truly voluntary (Lowman, 2002, p.737). Additionally, contrary to group therapy where all the individuals sign an informed consent, this may not be practical for all the persons that may be involved with the consultative process. A dilemma exists even if the contracting person (organisational representative) signs an informed consent, can it be said to be truly be on behalf of all the persons in the organization? In my opinion, the matter of persons having full information regarding the purposes, potential risks and benefits of the process can also be questioned. Again, full information may be available to top management, but not to all members of the organization. The counseling psychologist is expected to obtaining informed consent from the individuals, families, couples or groups members in the early stages of establishing the therapeutic relationship. Corey, Corey and Callanan state, The main purpose of the informed consent is to increase the chances that the client will become involved, educated and a willing participant in therapy. Informed consent involves providing the client with sufficient information to make informed choices about entering into, and continuing the client/therapist relationship. Providing the client with information, is a way of protecting the clients rights and teaching them about their rights, which encourages the developments of a healthy sense of self and personal power (Corey, Corey Callanan, 2007, p.154). It is important, as it outlines the basis of the relationship and is one of the means of establishing boundaries within the relationship. The APA Privacy and Confidentiality ethical standard states Psychologists have a primary obligation to take reasonable precautions to protect confidential information obtained through or stored in any medium. The importance of confidentiality is emphasized by Bersoff (cited in Lowan 2002) who states except for the ultimate percept -above all, do no harm there is probably no ethical value in psychology that is more inculcated than confidentiality. The psychologist is required to protect the information and to disclose the limitation on that confidentiality as dictated by legal or other requirements. Confidentiality in the organizational setting, poses challenges, such as the number of persons who have legitimate access to the data collected, for example management personnel or committees (Lowman, 2002, p. 738). The consulting psychologist will have to address these limitations openly and seek to establish a collective responsibility with members of the consultee system, which will pr omote a collective approach to the handling of such matters (Lowman, 2002, p. 738). Unlike the counseling psychologist, who deals with clients one to one, by their choice or acts on behalf of a third party, in which case the client is informed and can chose what information to divulge. The consulting psychologist has to work to overcome the perception of possible victimization that less powerful persons within an organization may feel if they disclose certain information. This can prevent the psychologist from obtaining important information, and if it is received, he/she may be faced with an ethical dilemma of how to use the information, taking into consideration how it can affect the individual or the organization. Based on the fore going discussions it is seen that the professional code of ethics is vital for the counseling and consulting psychologist. Professional ethics are a requirement for the profession of psychologist, just as a society cannot exist with rules and laws so psychological profession cannot exist without ethics. The counseling and consulting psychologist needs to know and practice these ethical requirements in their professional practice, failing which, they could be barred from the profession or face legal action. Compliance is required for the profession and for the individual to be economically viable, as the service provided must be of a quality that can be trusted. Professions are built on the trust that the public places in it and if that trust is eroded, it is doomed. Additionally, professional ethics protect the consumers of the service by the establishment of standards and removing some of the personal values or morals, which could be harmful. It has its limitations , as it does not provide ready-made answers for everything, only provide broad guidelines.

Friday, January 17, 2020

Major Problems Faced by Indian Agriculture

Major Problems Faced by Indian Agriculture The major problems confronting Indian agriculture are those of population pressure, small holdings, depleted soils, lack of modern technology and poor facilities for storage. (a) Population Pressure: India has a huge population of over one billion and it is increasing at a very fast rate. According to 2001 census figures the over all density of population is 324 persons per sq. km. This is likely to increase further in future. This has created great demand for land. Every bit of land has been brought under the plough.Even the hill slopes have been cut into terraces for cultivation. (b) Small and Fragmented Land Holdings: The pressure of increasing population and the practice of dividing land equally among the heirs has caused excessive sub divisions of farm holdings. Consequently, the holdings are small and fragmented. The small size of holdings makes farming activity uneconomical and leads to social tension, violence and discontentment. (c) Inadequate Irrigation Facilities: By and large the irrigation facilities available in India are far from adequate.So for half of the total area under food crops has been brought under irrigation and the remaining half is left to the mercy of monsoon rains which are erratic in time and space. (d) Depleted Soils: Indian soils have been used for growing crops for thousands of years which have resulted in the depletion of soil fertility. With deforestation the sources of maintaining natural fertility of soil has been drying out. Lack of material resources and ignorance of scientific knowledge have further depleted the soils of the natural fertility. Earlier only animal waste was enough to maintain soil fertility. e) Storage of food grains: Storage of food grains is a big problem. Nearly 10 per cent of our harvest goes waste every year in the absence of proper storage facilities. This colossal wastage can be avoided by developing scientific ware-housing facilities. The government has ta ken several steps to provide storage facilities. (f) Farm Implements: Although some mechanisation of farming has taken place in some parts of the country, most of the farmers are poor and do not have enough resources to purchase modern farm implements and tools.This hampers the development of agriculture. Challenges agriculture sector challenges will be important to India’s overall development and the improved welfare of its rural poor: 1. Raising agricultural productivity per unit of land: Raising productivity per unit of land will need to be the main engine of agricultural growth as virtually all cultivable land is farmed. Water resources are also limited and water for irrigation must contend with increasing industrial and urban needs.All measures to increase productivity will need exploiting, amongst them: increasing yields, diversification to higher value crops, and developing value chains to reduce marketing costs. 2. Reducing rural poverty through a socially inclusive s trategy that comprises both agriculture as well as non-farm employment: Rural development must also benefit the poor, landless, women, scheduled castes and tribes. Moreover, there are strong regional disparities: the majority of India’s poor are in rain-fed areas or in the Eastern Indo-Gangetic plains. Reaching such groups has not been easy.While progress has been made – the rural population classified as poor fell from nearly 40% in the early 1990s to below 30% by the mid-2000s (about a 1% fall per year) – there is a clear need for a faster reduction. Hence, poverty alleviation is a central pillar of the rural development efforts of the Government and the World Bank. 3. Ensuring that agricultural growth responds to food security needs: The sharp rise in food-grain production during India’s Green Revolution of the 1970s enabled the country to achieve self-sufficiency in food-grains and stave off the threat of famine.Agricultural intensification in the 197 0s to 1980s saw an increased demand for rural labor that raised rural wages and, together with declining food prices, reduced rural poverty. However agricultural growth in the 1990s and 2000s slowed down, averaging about 3. 5% per annum, and cereal yields have increased by only 1. 4% per annum in the 2000s. The slow-down in agricultural growth has become a major cause for concern. India’s rice yields are one-third of China’s and about half of those in Vietnam and Indonesia. The same is true for most other agricultural commodities.Policy makers will thus need to initiate and/or conclude policy actions and public programs to shift the sector away from the existing policy and institutional regime that appears to be no longer viable and build a solid foundation for a much more productive, internationally competitive, and diversified agricultural sector. Priority Areas for Support 1. Enhancing agricultural productivity, competitiveness, and rural growth Promoting new techno logies and reforming agricultural research and extension: Major reform and strengthening of India’s agricultural research and extension systems is one of the most important needs for agricultural growth.These services have declined over time due to chronic underfunding of infrastructure and operations, no replacement of aging researchers or broad access to state-of-the-art technologies. Research now has little to provide beyond the time-worn packages of the past. Public extension services are struggling and offer little new knowledge to farmers. There is too little connection between research and extension, or between these services and the private sector. Improving Water Resources and Irrigation/Drainage Management: Agriculture is India’s largest user of water.However, increasing competition for water between industry, domestic use and agriculture has highlighted the need to plan and manage water on a river basin and multi-sectoral basis. As urban and other demands mu ltiply, less water is likely to be available for irrigation. Ways to radically enhance the productivity of irrigation (â€Å"more crop per drop†) need to be found. Piped conveyance, better on-farm management of water, and use of more efficient delivery mechanisms such as drip irrigation are among the actions that could be taken. There is also a need to manage as opposed to exploit the use of groundwater.Incentives to pump less water such as levying electricity charges or community monitoring of use have not yet succeeded beyond sporadic initiatives. Other key priorities include: (i) modernizing Irrigation and Drainage Departments to integrate the participation of farmers and other agencies in managing irrigation water; (ii) improving cost recovery; (iii) rationalizing public expenditures, with priority to completing schemes with the highest returns; and (iv) allocating sufficient resources for operations and maintenance for the sustainability of investments.Facilitating agric ultural diversification to higher-value commodities: Encouraging farmers todiversify to higher value commodities will be a significant factor for higher agricultural growth, particularly in rain-fed areas where poverty is high. Moreover, considerable potential exists for expanding agro-processing and building competitive value chains from producers to urban centers and export markets. While diversification initiatives should be left to farmers and entrepreneurs, the Government can, first and foremost, liberalize constraints to marketing, transport, export and processing.It can also play a small regulatory role, taking due care that this does not become an impediment. Promoting high growth commodities: Some agricultural sub-sectors have particularly high potential for expansion, notably dairy. The livestock sector, primarily due to dairy, contributes over a quarter of agricultural GDP and is a source of income for 70% of India’s rural families, mostly those who are poor and he aded by women. Growth in milk production, at about 4% per annum, has been brisk, but future domestic demand is expected to grow by at least 5% per annum.Milk production is constrained, however, by the poor genetic quality of cows, inadequate nutrients, inaccessible veterinary care, and other factors. A targeted program to tackle these constraints could boost production and have good impact on poverty. Developing markets, agricultural credit and public expenditures: India’s legacy of extensive government involvement in agricultural marketing has created restrictions in internal and external trade, resulting in cumbersome and high-cost marketing and transport options for agricultural commodities.Even so, private sector investment in marketing, value chains and agro-processing is growing, but much slower than potential. While some restrictions are being lifted, considerably more needs to be done to enable diversification and minimize consumer prices. Improving access to rural fi nance for farmers is another need as it remains difficult for farmers to get credit. Moreover, subsidies on power, fertilizers and irrigation have progressively come to dominate Government expenditures on the sector, and are now four times larger than investment expenditures, crowding out top priorities such as agricultural research and extension.